Rise in awareness regarding the health conditions, dietary supplements and nutritious intake of food are expected to drive the growth of vitamins and minerals market. Furthermore, rapid urbanization, changes in consumer lifestyle, increase in health and diet maintenance, and rise in technological advancements are expected to accelerate the growth of vitamins and minerals market. On the other hand, limited awareness regarding the benefits of nutritious food and dosage and amounts of vitamins and minerals has to be taken, misconceptions and false product claims are expected to hamper the growth of vitamins and minerals market.A sample of this report is available upon request @
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The Vitamins and Minerals Market is classified on the basis of source, type, dosage form, distribution channel, and geographical regions.
Based on source, Global Vitamins and Minerals Market is segmented as
• Natural
• Synthetic
Based on type, Global Vitamins and Minerals Market is segmented as
• Vitamins
• Water soluble
• Fat soluble
• Minerals
• Macrominerals
• Microminerals
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Based on dosage form, Global Vitamins and Minerals Market is segmented as
• Tablets
• Powders
• Syrups
• Gel capsules
Vitamins and minerals market is experiencing a significant growth during the forecast period. People are focused on the dietary supplements and fitness foods to maintain proper health. As per, Council for Responsible Nutrition survey in 2014 in U.S. around 68% of adults took dietary supplements every year and in that, about 50% adults are regular consumers.
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Geographically Vitamins and Minerals Market is segmented as Latin America, North America, Asia Pacific, The Middle East & Africa and Europe. North America accounts the largest share followed by Europe in vitamins and minerals market owing to rise in consumption of dietary supplements, growing adoption of nutritious diet intake, rising inclination towards the healthcare clubs, fitness maintenance and presence of a large number of producers. Asia Pacific holds a significant position in vitamins and minerals market due to the rise in disposable income, rise in awareness about the benefits and usage of vitamins and minerals, increasing health concerns, lifestyle modifications among the consumers.
Some of the players in Vitamins and Minerals Market BASF SE (Germany), Herbalife International (U.S), Dupont (U.S), Royal DSM N.V. (Netherlands), Glanbia Plc. (Ireland), Abbott Laboratories (U.S.), Apotex (Canada), NBTY Inc. (U.S.), Amway Enterprises (U.S.), GlaxoSmithKline(UK) and Bayer AG (Germany).
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