The CBC launched its “Strategy 2020? initiative three years ago, making digital the pubcaster’s top area of investment. President and CEO Hubert Lacroix told MiC that CBC’s digital strength lies mainly in its news and factual properties.
Data shows the average CBC online visitor currently spends 35 minutes per month across its digital properties, and CBC aims to increase the amount of time users spend on the site and how actively they migrate from one piece of content to another.
[URL]www.cbcExposed.com[/URL]