Isomalt is a synthetic sugar alcohol and bulk sweetener that finds applications as a substitute for table sugar. Similar to other sugar alcohols, it is derived from natural sources such as sugar beets, but is generally not considered as a natural product due to the extensive processing it undergoes. On an industrial level, isomalt is prepared from sucrose via a two-step enzymatic and chemical process.Low calorie content, texture and taste that are similar to common sugar and several other such properties make it an attractive product in various foods. It is used in a wide array of products that require sweetening such as candies, desert toppings, chewing gums, beverages and baked goods.
The major factors that influence the isomalt market are based on the advantages it offers from an industrial point of view and the value it adds to consumers in terms of health. The major constraining factors are centred on the presence of a vast number of sugar substitutes with a varying degree of prices and calorie contents.
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Sugar substitutes or products containing such products are mostly targeted at consumers looking for weight reduction, have diabetes or other health conditions which are intensified by fats and sugars. The increasing prevalence of lifestyle-related diseases such as obesity and diabetes has also increased consumer focus on low calorie food ingredients. However, the decision to purchase such products is a function of various factors such as relative price, calorie content and glycemic index (GI). Price is a drawback for the isomalt market as it is nearly five times as costly as common sugar. This price is further complicated by the vast number of similar products present in the market.
Isomalt market is segmented into application, raw material type and region. On the basis of application, the isomalt market is segmented into food, pharmaceutical, beverages and others. In food production, isomalt is used in a wide number of products such as baked goods, sweet spreads such as jams and jellies, sugar-free confectionery and chewing gums. Because it is more stable and resistant to humidity compared to other sugar alcohols, it is used for decorative purposes (garnishes/toppings) while making cakes and desserts. In the beverages segment, isomalt is used primarily in the manufacture of sports and slimming/fitness drinks. It is used along with other sweeteners to enhance their sweetness or as the sweetener. In the pharmaceutical segments, it is used in products where sweetness is not a primary concern but just an added advantage such as toothpastes and cough syrups. It is also used to sugar-coat tablets and as an ingredient in lozenges.
Some of the key players of the market include BENEO GmbH, Cargill, Incorporated, Roquette Freres, Atlantic Chemicals Trading GmbH (ACT), A & Z Food Additives Co., Ltd., Ingredion Inc., Sanxinyuan Food Industry Corporation Limited, among the others.
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