The cable television networks market is growing owing to the increasing demand for digital content and the growing number of cable subscriptions. Cable operators are at the center of the cable TV revolution, broadcasting popular TV shows, movies, documentaries, news, sports, and other products to the growing population of enthusiastic subscribers. Europe and America makes up the largest market for the cable television network industry. New York City is the largest contributor with over 7.5 million homes watching TV making it 6.5% of the total household market with cable TV networks. Los Angeles stands in second place with 5.7 million homes using cable television networks accounting for 4.9% of the overall market.
Rising living standards and the need for entertainment is enabling the consumers to spend on entertainment packages suiting their interests. Demand for cable television networks is expected to spur in the next five years with the introduction of new digital and high definition (HD) channels from networks to maintain the subscriber growth and interest. Industry is expected to benefit from rising unemployment rate and increasing disposable income in the near future, thus resulting in revenue growth. The cable television networks industry is typically concentrated depending on regional share of population representing potential viewing audience.
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Market Segmentation
Cable and other pay television services
Cable television services
Closed circuit television services
Direct broadcast satellite services (DBS)
Multipoint distribution systems services (MDS)
Satellite master antenna systems services (SMATV)
Subscription television services
This research report analyzes this industry depending on its market segments and major geographies. The regions analyzed in this research report are:
North America
Asia-Pacific
Europe
Rest of the World
This report also analyzes the industry growth rate¸ industry capacity, and market structure. It includes the study of current developments in this market, Porter’s five force analysis, and detailed profiles of the top industry players. This research report provides a detailed review of the micro and macro factors significant for the existing market players and new entrants with value chain analysis.
Major Players
Some of the key players dominating this market are Cox Enterprises Inc., Time Warner Cable Inc., Comcast Corporation, Discovery Channel, ESPN, CNN, TNT, and others.
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