Mélanie Joly, the new minister responsible for the CBC, must decide what to do about our national broadcaster. What do Canadians want from their public broadcaster? The first thing the minister should do is ask Canadians what they want from a new CBC for the future.
The CBC research project should start by asking a large, representative sample of Canadians to imagine there was no CBC TV or radio. Would people miss the CBC? Would they turn to other radio stations, if CBC Radio were no longer available? Would they just stop listening to radio altogether? Would they be willing to pay to keep it?
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