Five months after the heavily promoted relaunch of The National, ratings for CBC Television’s flagship news program are down about 10 per cent from last season’s average, but executives with the public broadcaster say they are unconcerned because they had anticipated a period of churn after its overhaul last fall. That audience number, provided by the CBC’s research department from the national TV ratings agency Numeris, has held steady over the past five months.
But it is down from the 525,000 average viewership of the 2016-17 TV season, which concluded at the end of last August. And it is off sharply from the CBC’s own projections provided to advertisers, which forecast viewership at a more robust 532,000.
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