IntroductionInulin is a starch which is available in fruits, vegetables and herbs. It is consumed by consumers mostly in their daily routine products like onion, garlic, wheat, banana, chicory root, wild yams, leeks etc. It comprises of rich fiber and has very low calories. Inulin plays significant role in growth of intestinal bacteria and due to which it also considered as a dietary fiber. In current era, usage of inulin or food which contains inulin has increased and it is due to its characteristics of health benefits and one of the major source as a fat substitute. Nowadays consumers are more conscious about their health and use inulin as a nutritional component. On the basis of above mentioned positive aspects, it depicts that it will have tremendous growth in upcoming years.
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Market Dynamics:
One of key fundamental driver which is making mindfulness among the consumers with respect to the consumption of inulin is due to its multitude characteristics in terms of health benefits and its role as a functional food. Another driver is that Inulin also helps in weight loss and constipation or it can be said that inulin act as promoter of digestive health. Trend of consuming the products which contains inulin has augmented as it eliminates the cholesterol, stimulates the immune system and also enables the human body to absorb better nutrients. Mostly companies which offers processed food, uses inulin as one of the important ingredient in their products. Reason behind using as one of the primary constituent in their products is that it mainly attracts the consumers who are very conscious towards their diet as inulin is one the vital item to maintain good health. Though there are various factors which increase the growth rate of inulin usage, but in some cases it is found that it also has some negative impact also. Excessive consumption of inulin is allergenic and discomfort in digestive system and this negative aspect may restraints it’s increasing demand in future.
Market Segmentation:
Market segmentation of inulin is segmented on the basis of its application such as in food products, pharmaceuticals and as dietary supplement. In perspective to food product it is used in both processed food and unprocessed food. In pharmaceutical segment, it helps to measure the functioning of kidney. On the other side in context to dietary supplement it is used for stimulating the immune system and to eliminate the problems related to constipation and intestinal problems. Among all these segments, higher market segment is of food products and dietary supplements. At global level, market of inulin will witness great measure of growth rate and mainly it is due to rising in number of health conscious consumer as it also considered as powerhouse of fiber with low calorie food. In addition to this revenue will also generated from dietary supplements as it is rich in fiber and higher nutritional components. Moreover,