Maltitol, a sweetener, is used in many food products as a substitute for sugar. It is prepared from corn extracts. It finds major applications in confectionary, chewing gum, toothpaste, and pharmaceutical industries. Maltitol is known to contain fewer carbohydrates as compared to sugar, and that is why preferred by the diabetic patients in their food products. Maltitol is a sugar alcohol widely used as a sugar substitute. It has 75–90% of the sweetness of sucrose and similar properties, except for browning. It is used to replace table sugar because it is half as caloric, does not promote tooth decay, and has a lesser effect on blood glucose level. The maltitol market is in rising amongst health conscious people because it helps in preventing the adverse health effects.

Maltitol Market: Segmentation

The maltitol market can be segmented as by form, by product type, by application, and by distribution channel. By Form, the maltitol market can be segmented into Syrup and Powder. By Applications, the maltitol market can be segmented as food & beverages, pharmaceuticals and others. By distribution channel, the maltitol market can be divided as indirect sales and direct sales. Indirect sales are further segmented into modern trade, pharmacy stores, retailers, and other retailers.

Maltitol Market: Drivers, Restraints, and Trends

The maltitol market is growing due to its various advantages over sugars such as sucrose and fructose. The growing concern over diabetes and the detection of other sugar related diseases are getting common among people. Upon detected with diabetes people are left with no choice but to use low-calorie sweeteners which is one of the major drivers for fueling the growth of maltitol market. Moreover, the trend amongst youngsters to lose weight and to control calorie intake are other drivers which has given rise to the demand for the maltitol market. The macroeconomic factors play a major role in challenging the maltitol market. The maltitol market faces hurdles in countries which are stringent in food safety norms because if consumed in large amounts, it has a laxative effect on the body.

A major factor hampering the growth of the maltitol market are concerns regarding stringent regulatory norms for the use of artificial sweeteners as a food ingredient. This is due to side effects such as allergic reactions, improper functioning of digestive system and other health-related issues.

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Maltitol Market: Regional Outlook

The maltitol market has meeting rising demands in developing countries, mostly in Asia Pacific and Africa. Major maltitol manufacturing companies are expanding their business in these regions. The maltitol market from the North America and Latin America is experiencing fierce competition from the Chinese market. The maltitol market grew after it was discovered as a sugar substitute with low calories and its use in medicines to make them more consumable. The maltitol market rose in Europe after it was approved by most of the European countries.