IntroductionA foaming agent is a surfactant, which when present in small amounts, facilitates the formation of a foam, or enhances its stability by inhibiting the coalescence of bubbles. Natural Food & Beverage foaming agent are food additives which are used maintain the uniform dispersion of gases in aerated foods. Foam is produced with the help of trapping the gas bubbles and it is offered either in form of solid or liquid. This bubbles are surrounded and packed in form of gas which ultimately produces the overall structure of foam in food and beverage products. Major components of foam are protein, water and fats. Natural foaming agents are mostly used in carbonated soft drinks, syrups, frozen carbonated beverages, beer and juices.
Market Dynamic of Natural Food Foaming Agent:
Key market drivers which insist the firms to use foaming agents in food and beverage are to represent the product in more versatile and innovative form. Similarly in context to trends of market, food foaming additives are used in form of preparing the food and beverages in modernized form which entices the consumer to have fun while eating or drinking. Food foaming agents are used to create the texture of foams. One of the latest trend which is ongoing in market is offering of flavored foam which is also known as culinary foam, food foaming agents are mixed with the different flavors which helps to make palatable flavor of foam in food and beverages.
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Market Segmentation of Natural Food Foaming Agent:
Market segmentation of food foaming agent is segmented on the basis of its nature, application and type. Firstly as per the type of nature, food foaming agent is divided into solid and liquid foam. Second is market segment on basis of application, in context to which food foaming agents are categorize on the basis of their use in food products and beverages. Another market segment is on the basis of type which specifies about Yucca schidigera, Quillaja saponaria, Agar, Lecithin and others. While on analyzing the market share of food foaming agents that which category of market segment will occupy majority of share in chart, market segment on the basis of application will have highest weightage due to rising demand of desserts, bakery products and beverages in market. Another factor is increase in disposal income of consumers of developing economies as it influences them to spend more.