Vaughn set out to develop products for all skin types and tastes. This was based on the premise that millennials want natural skin care products, and because of social media, they are inundated with choices for products that are based, more on popularity than research. They want products that define not only who they are, but what effects the product has on their skin. Younger generations are defining the culture with images of self-expression, using cosmetics to demonstrate their individuality. The line is not just for beauty junkies, but for those who really want to have fun with make-up.

Sixty-five percent of the millennials today rely on social media to discover and select beauty products and, seventy-three percent of millennials say they want natural make up and natural skin care products. They are more confident, caring, connected, selective and open to change. REIMAGE® Beauty provides cosmetics that accessorize the natural beauty that all females possess.

“This is exciting,” says Vaughn “even though make up can be purchased online….we are thrilled to provide the option of going to a department store counter to try and touch our cosmetics.” That is why, she quips, “REIMAGE® Beauty is available both online and in-store.”

REIMAGE® designs smart cosmetics for those who embrace living "smart" inside and out.

REIMAGE® absolutely loves to support smart women engaged in smart things. One of the brand’s core principles is to put Smart in Beautiful (SM), therefore a portion of each purchase goes toward the provision of financial support to organizations directed toward healthy self-esteem, the interest of girls in STEAM (Science, Technology, Engineering, Arts, Mathematics) based educational programs, and the provision of scholarships to women pursuing the study of STEAM based fields to truly promote the beauty of being "smart" inside and outside.

A social-conscious beauty company founded on holistic beauty, REIMAGE® Beauty highlights the use of great cosmetics that accessorize the natural beauty that all females possess. Having recognized that a positive self-image is a driver to achieving personal and professional goals, Vaughn set out on a mission to remove the unhealthy self-images that many women and girls struggle with on a daily basis. Under her leadership, REIMAGE® Beauty created the OrgoSmart™ and Mineral Smart™ cosmetic lines which are healthy, all natural and mineral cosmetics formulated without ingredients such as parabens and talc.

Vaughn is an intellectual property lawyer who has traveled extensively, meeting and talking with women who understand the need to send a better message about the role of make-up which can increase a women’s confidence, and boost a woman’s attractiveness.