For years, there has been speculation that SEO was becoming less and less important as social media marketing, videos and email gained a bigger piece of the pie. While those other areas are getting bigger, search engine optimization is still the size of all the oceans and the rest of the stuff are just bodies of fresh water. So for those who aren’t fans of Google you had better get over it because it is here to stay. What may have surprised a lot of people is that reputation management not only became one of the most important aspects of internet marketing, but it also made search engine optimization more relevant than in years past. DigDev Direct of Deerfield Beach and Boca Raton FL specializes in SEO marketing with effective strategies that get results and help not only build your brand but protect it as well. Why Is Rep Management So Important Now?
People felt bombarded with the information that was available online. How do you know what was true, how do you know what to believe? Review sites became so popular that they began ranking hire than some companies own websites. If you have a strong advertising strategy and got your name, product or service in front of a potential customer they would go and research about you, see what others have said about you. Suddenly your sale was out of your hands and in the hands of what others had been saying about you. That’s a scary thought and thus protecting your name became almost as important as advertising itself.
How Does SEO Impact Reputation Management?
Rather than utilizing key words to drive traffic from search engines companies were now forced to take what they were doing in SEO and utilize it to protect their own name. The original idea was to have your name come up on the top page when a customer searches a specific key term. Now you want to make sure you control your own name and when someone researches you they only see positive things.
“Reputation management has never been bigger and it’s not going anywhere. When we have SEO clients in Boca Raton, Deerfield Beach or anywhere else and they come to us asking how we can improve their brand, what people are saying we explain that the best way is to put out quality information and content about them. The bad stuff is there because no one is saying or encouraged to say good things about you. That’s why we create platforms where your customers can brag about you. Unfortunately, there are more places to say something bad than there are to say something good but we work hard to flip that script and show the positive."
DigDev Direct Representative
DigDev Direct has utilized effective SEO strategies for reputation management and created effective results for their clients in Boca Raton, Deerfield Beach and other areas. If you feel that your brand is not getting the positive feedback it deserves and bad reviews are costing you sales then you can utilize their search engine optimization strategy to improve your name and change what people read about you.
For more information visit http://www.digdev.com/
Contact Us
260 SW Natura Ave. 2nd Floor Deerfield Beach, FL
Phone: 954.949.9500
Toll Free: 800.873.5137
Fax: 800.873.5137
Email: info@digdev.com