Hawthorn belongs to Rosaceae family which is botanically known as Crataegus laevigata, Crataegus monogyna. Hawthorn is a horny shrub which is grown along the hillside in sunny wooded areas. Hawthorn is the native of Europe and Asia. They grow in clusters in various colours such as white, red and pink. Haws are the berries that sprout out after the flowers. Hawthorn extract can be obtained from leaves, flowers and berries. Hawthorn extract is a popular herbal extract owing to its peculiar medicinal property. Hence, is gaining traction in herbal supplements industry. The flower and leaves are the most used parts of hawthorn than berries, due to high concentration of flavonoids.

Global Hawthorn Extract Market: Drivers and Restraints

Hawthorn extract is being used traditionally for making jellies and wine and also adds flavour to the brandy. Breakthrough research and innovation has led to explorative use of Hawthorn extract in medicinal application. Hawthorn extract is characterised by antioxidant property due to the presence of proanthocyanidins and anthocyanin’s that helps to strengthen walls of blood vessels. The most prominent medicinal use of hawthorn extract is to provide smoothening effect on the heart and vascular system. Therefore, helps to combat various vascular diseases especially congestive heart failure as it helps to increase the transmission of nerve signals by widening the blood vessels through contraction.

However, as hawthorn extract is widely consumed in the form of herbal supplements but it should be taken cautiously, as it may cause reaction with the other prescribed drugs and may lead to adverse health effects. Moreover, nowadays, people consumes herbal supplements by purchasing through over the counter. Therefore, self-medication behaviour among the consumers may prove be harmful and hence may affect the growth prospects of hawthorn extract market. Moreover, hawthorn may affect the blood pressure as it may tend to react with certain medication such as digoxin, beta blockers among others.

Global Hawthorn Extract Market: Segmentation

On the basis of end use industry, hawthorn extract market is segmented into:-

Pharmaceutical

Brewery

On the basis of sales channel, hawthorn extract market is segmented into:-

Mass Merchandise

Natural & Health Food

Direct Sales

Global Hawthorn Extract Market: Region wise Outlook

The global hawthorn extract market is categorised into seven regions, namely, Western Europe, Eastern Europe Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ), Japan Latin America and, North America. North America accounts for significant share of hawthorn extract market. Increasing lifestyle diseases coupled with excessive healthcare expenditure has led to drift in consumer’s consumption pattern towards adoption of preventive healthcare.

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Global Hawthorn Extract Market: Key Players

Some of the prominent players identified in the global hawthorn extract market includes: Runfuture (Xi'an) Co.,Ltd, Xi'an Rainbow Biotech Co.,Ltd, Bolise Co., Limited, MediHerb, Xi'an Greena Biotech Co.,Ltd., NOW, Pure Encapsulations, Inc., The Pharmaceutical Plant Company Pty Ltd, MB-Holding GmbH & Co. KG, Malay Ingredient Group-MIG, Xi'an Victory Biochemical Technology Co.,Ltd.