The strawberry powder is made of strawberries when completely ripened and micro-dried to lock in the full spectrum of health benefits. Some strawberry powders are processed via a ‘spray freeze’ method which involves heating the berries to very high temperatures. Operatives such as the Excalibur dehydrator could also be used to dehydrate fruit. The dried fruit with negligible moisture is then freeze-dried and blended so as to form the powder is widely appreciated for its characteristic aroma, bright red color, juicy texture, and sweetness. The strawberry powder is an excellent source of vitamin C, antioxidants, and dietary fiber and is utilized into any drink, smoothie, yogurt, or other food. On the backdrop of its exquisite taste and other health-boosting characteristics, the strawberry powder is an ingredient which has gained a lot of traction especially amongst the kids. Segmentation:-
The Strawberry Powder market can be segmented on the basis of source type, applications, and distribution channels.
On the basis of source type, the strawberry powder market can be segmented into organic and conventional. The organically produced strawberry powder is produced without synthetic (human-made) pesticides, herbicides and fertilizers and is GMO-free. Owing to the increased awareness regarding the health associated issues, the population is much more inclined towards the organically manufactured strawberry powder products.
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On the basis of application, the strawberry powder market can be segmented into cosmetics, food & beverage, pharmaceuticals as well as nutraceuticals. The nutraceuticals application segment can be further sub-segmented into functional foods and dietary supplements. Out of all the applications, the maximum market share is occupied by food and beverage in strawberry powder market due to its utilization in preserves, juice, pies, ice creams, milkshakes, and chocolates and the like.
On the basis of distribution channel, the global strawberry powder market can be segmented into direct and indirect. The direct distribution channel operates directly between the manufacturers, super stockists and the distributors. The indirect distribution channel where the consumers receive products directly from the retailers and it can be further sub-segmented into online retailing, convenience stores as well as hypermarkets/supermarkets.