Swimwear and beachwear is a part of clothing designed to be worn by the people who are involved in the water-based activity or water sports such as swimming, water polo, driving surfing, water skiing or during activities in sun as sun bathing. A swimsuit is needed to be worn as an undergarment in the sports such as scuba diving, water skiing and wakeboarding. There is wide variety of modern and stylish swimsuit available in the market which varies in size as well as quality. In western culture, men’s swimwear and beachwear are generally described as boardshort, jammers, swim trunks, briefs or "speedos", thongs, and g-strings while the women’s swimwear include one-piece, bikinis, or thongs. The major end-user segment of the swimwear and beachwear market includes men’s wear, women’s wear and children’s wear.The product is classified under the casual clothing category. Men’s views about the swimwear and beachwear have changed over the years. Designers are expanding the product option due to the fact that men have become more conscious about their look as a result there is a considerable growth in the business. Use of swimwear such as shorts and board shorts are increasing these days due to the fact that sports brands are becoming more fashionable and fashion brands are becoming more sports functionality.
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In addition, women desire to look stylish at the pool or beach is increasing the demands for swimwear. Therefore designers are updating swimwear and beachwear regularly without any delay. Also increasing incorporation of fashion element in fashions into swimwear is attracting more consumers especially the new generation. These are some of the major trends which lead to a healthy growth of the swimwear and beachwear market.