The Sages Colleges wanted the MASH Card present on campus to add to the inclusive culture of the school, to bring more benefits to their students and to further the bonds between the local businesses and the campus. Events are currently being planned to kick off the Spring Semester.

Some results from the first month of the Diamond Point Co-Development Funding include: a 20% increase in vendors joining with 65% of all current vendors giving a 15% or more discount to MASH members; 30% of our student members saving more than $10 per month with The MASH Card and a 60% Engagement with our email and social media campaigns.

Ben Refael, Co-Founder of The MASH Card, comments: “Expanding a company is never easy, expanding a startup is near impossible but In Focus Brands and their smart scaling systems plus team on-the-ground execution model have worked wonders. The MASH Team is ready for a great 2017.”

Tiran Koren, CEO of The MASH Card, adds: “In less than a year, we went from a small team with an idea to a legitimate company with full scaling operations. This further proves our initial concept. Our next steps are to create more unique events and member/vendor benefits. We never stop asking students and vendors what else they want and need to be a little happier. This is what drives us every day and what we are bringing to the Sage Campus.”

Robert Manasier, Chief Brand and Management Strategist for In Focus Brands’ Team, explains: “Most firms scale too early so we spent this month creating the branded systems and processes that allowed us to hire and train new members to The MASH Card Team and to guarantee a consistent service deliver and member experience before we began servicing another campus. Our growth strategy includes adding a new campus every 12-14 weeks with that process accelerating in the future as we work out any issues we encounter and as we develop the managerial staff from our current hires in house. The MASH Team has been a phenomenal partner to work with our In Focus Brands’ Team on the ground.”

Up next for the Mash Card Launch Team, adding new senior staff (CTO), starting a crowdfunding campaign for added infrastructure needs and recruiting sales executives to grow the campus and the vendor base regionally (over 70 establishments already have signed into the MASH Universe). Reconfiguring the app experience; adding the job board for vendors to hire from; scheduling more interactive events and a casting for new branded media content for the site are also on the list.

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The MASH Card (www.themashcard.com) is the student community with benefits platform.

In Focus Brands brings integrated strategic, tactical and funding services to our clients’ present needs and structures branded systems and teams that perform exceptionally for the future.

Diamond Point Co-Development Fund is a royalty-based fund started by Robert Manasier and In Focus Brands.

The Sage Colleges is a private educational institution comprising three colleges in New York.