GE Consumer & Industrial - Strategic SWOT Analysis Review

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Summary

GE Consumer & Industrial (GECI) is a part of General Electric Company (GE). It offers technologies to deliver comfort, convenience and electrical protection and control. The company carries out its operations through three business divisions namely Appliance division, Lighting division, and a portion of the GE Fanuc Intelligent Platforms business. Its Appliance division manufactures and sells home appliances such as refrigerators, dishwashers, and ovens. The Lighting division manufactures and sells lighting products for residential and commercial markets. Its products are sold under various brands, Monogram, Profile, and Hotpoint. The company offers its products and services across the world through its more than 100 locations. The company is headquartered in Kentucky, US.

Scope

- Business description – A detailed description of the company’s operations and business divisions.

- Corporate strategy – Company’s summarization of the company’s business strategy.

- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.

- Company history – Progression of key events associated with the company.

- Major products and services – A list of major products, services and brands of the company.

- Key competitors – A list of key competitors to the company.

- Key employees – A list of the key executives of the company.

Table of Contents :

List of Tables 3

List of Figures 3

Section 1 - About the Company 4

GE Consumer & Industrial - Key Facts 4

GE Consumer & Industrial - Key Employees 5

GE Consumer & Industrial - Key Employee Biographies 6

GE Consumer & Industrial - Major Products and Services 7

GE Consumer & Industrial - History 9

GE Consumer & Industrial - Locations And Subsidiaries 11

Head Office 11

Other Locations & Subsidiaries 11

Section 2 – Company Analysis 14

GE Consumer & Industrial - Business Description 14

GE Consumer & Industrial - SWOT Analysis 16

SWOT Analysis - Overview 16

GE Consumer & Industrial - Strengths 16

Strength - Worldwide Operational Network 16

Strength - Wide Product Portfolio 16

Strength - Energy Efficient Products 16

GE Consumer & Industrial - Weaknesses 17

Weakness - Losing of Deal by GE Lighting 17

Weakness - Recall of Products 17

GE Consumer & Industrial - Opportunities 17

Opportunity - Contracts with Homebuilders 17

Opportunity - Strategic Investments 17

Opportunity - Rising Demand for Energy Efficient Products 18

GE Consumer & Industrial - Threats 18

Threat - Technological Changes 18

List of Figures

List of Tables are also include.

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