"We published our strategy because we've had several inquiries from people asking what we do, so that they can do the work themselves," Munter stated, "Now the DIY'ers have a comprehensive resource they can refer to that gives them step-by-step instructions."

When asked whether he felt that making this information available online would cannabalize his business, Munter had this to say:

"Not at all. The people who have the time and desire to do it themselves were not going to sign up in the first place. They simply want to know how to do it themselves and now they have a resource. The people who hire us are just the opposite. They have neither the time nor the desire to do the work themselves. So, we do it for them at an affordable monthly rate."

The Reputation Management strategy is live at http://affordablereputationmanagement.tumblr.com/. Here, people can find everything they need to setup and run their own campaign.

"Obviously some of what we do is technical, but most of it is just marketing," Munter says, "We don't use any gimmicks or black hat tricks. We follow Google's quality guidelines, so results are long lasting."

Munter went on to give an overview of some of the tips the new site contains:

"We claim social media profiles and optimize them for our clients. We setup websites and add unique content to them, and we use free automation tools to tie things together. By keeping social sites active, blogs fresh with unique content, and interlinking everything together, all of the client's online assets get stronger and eventually move up in Google, displacing the negative content."

Affordable Reputation Management was founded in 2012 to help good people and business owners brand themselves in a positive way. For more information or a private consultation, call Mike Munter directly at 503-890-6663.