Afterschool.ae has announced a new cast of characters that will join the company in helping parents everywhere find, select, and book after school activities. These mascots are Andre, Jameelah, and Julienne. Together, they are referred to as “Tomorrow’s Superstars”—in connection with the company tagline that Afterschool.ae aims to achieve. Their unveiling also coincides with the refresh of the website of Afterschool.aeThe addition of these new characters will be instrumental in presenting Afterschool.ae to a wider scope of market and solidify its image as a family-friendly and child-centric brand that supports diversified cultures, unique talents, and individual expression.
Inspired by the wonderful children in UAE, these mascots feature the best qualities found in every growing child with lots of energy and intelligence in all aspects.
Andre, the super-sporty chap is the most athletic among the trio. He exemplifies all the wonderful benefits of sports in the development of your children. The next character is a sweetheart named Jameela. She’s a next-generation of Emirati that loves her culture and has a passion for the arts. And the oldest in the bunch is Julienne, a superstar-in-the-making with a flair for theatre, music, and words.
Their mission is to encourage all parents to enrol their children in the after school activities that their children are passionate about, and to be good example for children in properly pursuing their gifts and talents.
"Parents will be seeing so much more of Andre, Jameelah, and Julienne in the days to come. We have a lot of very exciting activities in store for them and we hope parent and child can join them in the fun." said Pam Saroy-Williams, Head of Sales of Afterschool.ae. “Having them be with your children side-by-side in events and activities will serve as a reminder of our commitment in helping them become Tomorrow’s Superstars.”
The new characters will come to life this week of August 2015.
Afterschool.ae is a 2015 nominee of the “Online Business of the Year” award from MEED GulfCapital SMB awards programme. Currently, Afterschool.ae is being enjoyed and utilized by thousands of parents each month through their 20,000-strong Newsletter subscriptions, 80,000+ Social Media members and 500+ Monthly leads. In addition, the Afterschool.ae app is also available in Google Play and App Store, making it easier for parents to access their superb afterschool activities directory. The site is free to join for parents.
For additional information, please contact:
Pam Saroy-Willams | +971 553231004 | pwilliams@afterschool.ae
Cottie Ayad | +971 559024961 | admin@afterschool.ae