Strategy is an integrated set of choices that drive organizations to achieve their vision for the future. At its core, strategy design is the act of formulating the answers to four strategic choices: Which customers will we serve, where, and what will we provide them? What will our economic model look like? How can our organization best serve these customers? What skills do we need to have in our organization?
Managing strategy is managing change.
And most organizations that do so successfully adopt a disciplined process. It is a process that can be learned and mastered. Over the years we’ve learned that a great strategy poorly executed is worthless. Ultimately any organization needs to build an outstanding strategy management capability that enables them to do fundamentally three things.
First, is alignment, creating an organization where everyone is aligned to the strategy, understands exactly what it is that the organization is trying to accomplish, and his or her role in contributing to the strategy. That’s a very powerful thing when it happens.
Second, executives really have to be great at being able to understanding what’s happening inside and outside the organization, and bring those two things together to continually deploy resources to what is working and away from what is not. This is the critical skill that all executives need to have.
Finally, through the work that we’ve done for the last twelve years as the pioneers of the Balanced Scorecard approach in our region—including strategy mapping—we find that the most successful organizations build a robust strategy management process that allows them to clearly articulate and communicate objectives, measures, targets, and the initiatives required to close the performance gap between where an organization is and where it wants to go. These organizations measure their performance against their strategy, deploy their resources effectively, monitor their performance, and make appropriate adjustments in real time.
Organizations can achieve results in any given period of time as a result of a growing economy, other market conditions external to themselves, or sheer luck.
Achieving and sustaining those results year after year is no accident. It’s the result of great strategy management.
Having a strategy is necessary, but insufficient. Managing that strategy well makes all the difference.
Balanced Scorecard Institute's approach to strategy designed for execution allows organizations to develop a rich, detailed strategy that wins the hearts and minds of people while laying out clear paths. We find that through the application of techniques such as war gaming and scenario planning, we’re able to help our clients topractice the strategy, to understand how stakeholders in the competitive environment will respond to potential strategic actions, and where the organization must focus its resources to ensure delivery of the intended value.
Our value proposition
Customer focussed strategy formulation Process
A clear connection between strategic choices and sustainable competitive advantage
Strategy that is understandable and motivational across an organization
Strategy designed
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