EUROMONITOR INTERNATIONAL REVEALS ENCOURAGING OUTLOOK
Key figures indicate that the Middle East region will remain a high focus area for global beauty majors, as demand continues to grow at a considerable rate. This was revealed by Epoc Messe Frankfurt at a press conference held to announce the upcoming Beautyworld Middle East, which will run from May 29th to 31st at the Dubai International Convention and Exhibition Centre.
Trends revealed by Euromonitor International, Knowledge Partner for Beautyworld Middle East and leading independent global strategic intelligence provider indicate strong growth for colour cosmetics with an increase in spend on premium fragrances, and a shift in consumer attitude to men’s grooming.
Reflecting the rapidly developing beauty and wellness market in the Middle East region for the last decade, Beau-tyworld Middle East has grown to become the leading international trade show and conference for the industry. With available space fully sold out, the 2012 edition is 21% larger than last year. Bringing together 816 exhibitors from 51 countries, the event attracts the who’s-who of the industry.
Natural and Organic Cosmetics and the growing demand for Halal Products are becoming key areas of interest to leading international manufacturers and suppliers. The increasing preference for natural and organic products in the Middle East has seen this sector grow by 20% in 2011*. This year Beautyworld Middle East features 39 exhibitors showcasing green products including: Fridda Dorsch, Pomone, Al Mawared Natural Beauty Products, Beauty Se-crets, Natural from the Dead Sea and Ziaga Ltd.
As consumers around the region increasingly opt for halal cosmetics and beauty products, figures indicate that the market for such products has grown to around US$500 million**. 22 companies will be featuring their halal product lines at Beautyworld Middle East including: Asia Forestry, Elly Jones Beauty Co., Trend International, Icare General Trading, European Flavours & Fragrances and Proveda Herbals. Other areas of keen interest for trade visitors are expected to be fragrances, hair and cosmetics.
“The business of beauty continues to be on the upswing especially in the Middle East region, which is reflected by the growth of Beautyworld Middle East and the increasing interest from leading players worldwide,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt. “Apart from presenting the foremost networking platform for the regional industry, we are glad to be able to herald transformational international trends to the local market and additionally serve as a sounding board for the exchange of innovative ideas,” he added.
“Luxury continues to drive market growth in the GCC and the focus on oriental fragrances emphasises a trend for localisation,” said Sana Toukan, Research Manager of Euromonitor International.
Given the known regional preference for fine fragrances Beautyworld Middle East also puts a strong focus on this segment. With 153 exhibitors showcasing their latest range of fragrances, this has continued to be one of the better performing segments of the trade show, having grown by 140% since 2008.
For more information, please contact:
BIZ COM - For PRoactive Communications
P.O. Box 48889; Dubai – UAE
Tel: +971 4 332-0888
Fax: +971 4 332-0999