This endeavor is looking to be worth its effort.

“Even the big name search engines throw up lackluster results”, says a diehard web user. “Access to information is now a pain in the neck, with the web teeming with irrelevant answers to most of our queries”.

With many users dittoing this sentiment, the search for alternative search engines is now more forceful than ever before.

The going is not easy for players, as the search arena is already dotted with many search horses boasting of innovative approaches.

But Rich Skrenta, Founder and CEO of blekko, is not lying low. By leveraging sophisticated search technology, Skrenta has already powered a suite of three products, namely blekko, the core product for web search, ROCKZi, a social news platform and izik a search application for mobile devices.

Izik, the iPad application, has already found many takers, with users finding it to be an enjoyable and smooth search engine with results displayed on shiny pages with well-defined images, gesture controls and numerous categories.

Beating Google at its domain strength requires guts and tenacity. The application Ipad seems to have done remarkable well with excellent design, impressive logarithms, and fast results delivery.

What is making Skrenta’s search engine to stand out from others is its search tool called slashtags. This novel feature assists users to refine results and build curated assortment of select web pages and share it with others.

It is to Skrenta’s credit, that in spite of Google’s domination, he has been able to carve out a niche for his efforts.

About blekko

Blekko is a California based search engine, founded by Rich Skrenta in 2007. It is branding itself as a powerful alternative to big name search engines like Google.

For more information contact the company headquarters at:

Blekko

130 Shoreline Drive, Suite 200

Redwood City, CA 94065