The Canadian automobile industry is a flourishing entity with multi genre cars available in the market. The aftermarket pricing and variety of wheels and rims being available makes it a lucrative proposition for the car owners. In addition, Canada is popular for its racing culture and that reflects on the spurt of car modifications in the country. Canadians love their cars and certainly keep no stones unturned when it comes to completing the look and feel of their car. They are endowed with the ability to choose from a vast array of tire types, rim designs ad wheel variants. The aftermarket pricing also makes it easy on the pocket for the budget buyers. What is effectively a hot trend is to go for discount wheels in Canada. The discounted wheels do not necessarily mean damaged or low quality offerings. Rather they are the products of economies of scale. The retailers acquire massive loads of wheels from various makers and thus are able to sell off at a much diminished price slab. It is imperative to say that the average Canadian car owner makes full use of this opportunity.The aftermarket tires provide the buyers with a vast array of choice. One has the option to get their choice of tires in knocked down prices. The tire shops stuff their showrooms with imported brands as well as homegrown ones. The connoisseurs of automobile will certainly have a field day if left in the mix of finding the perfect tire for a custom car. While the choices are many, there is also a need for expert consultations on the subject. There are a number of retailers in Canada who offer expert consultation in the matter of tire selection. It is advisable though to do some research before delving into the tire market.