Not only do the auto suggest options appear as users search for you, your company, or your product, in many cases they will click on the controversial topic in order to investigate you.

Affordable Reputation Management President Mike Munter had this to say:

"Google's auto-complete is a thorn in the side of good people and businesses who have something negative being said about them online. As more users click on the suggestion, the problem gets worse because Google tallies the queries and tries to give users it's most popular results in autocomplete."

Luckily, business owners and individuals do not have to stand idly by and allow it to go unchecked. Munter's company provides an affordable service that can effectively change what appears in the autocompleted suggestions.

"We provide individuals and businesses with a cost effective way of populating the autocomplete with the items they want to see. So not only can this help to push out things they don't want to see; it also helps suggest the completed options you DO want to see."

One can only imagine how this could impact a company's marketing objectives.

For more information on Affordable Reputation Management's "Change Autocomplete" services, please visit http://affordablereputationmanagement.blogspot.com/p/managing-googles-suggestions-about-you.html.