Charities work hard with local communities to provide support communities would not be able to get without their help, but who is their main competition online? The search engine saint, big "G". They might have been a way for any local organization to promote themselves and get relevant and organic search results. Big "G" has dominated this arena for a long time, but in 2016 that reputation for search might be changing.Let's look at a few factors.
Big "G" could be said to be the best search engine for the following reasons:
* It relies on a simplicity that many other search engines lack.
* It's fast, reliable, easy to use, user friendly.
* Fewer, less noticeable ads.
* The search algorithm seems to bring the most relevant items to the top.
* More relevant ads.
Why is Big "G" the best search engine from a marketing perspective?
* More people use Big "G" than any other search engine in the world.
* "G" the information to improve their engine further.
* It has the largest known database of metadata for searching and search criteria.
* Referrals from Big "G" have higher conversion rate then any other search engine.
When it comes to charity organization who rely on the kindness and giving nature of their local communities, the prospect or doing the right thing coupled with Big "G" being so great at sending relevant traffic is a blessing.
But how is that working out in 2016?
Let's examine a charity donation program that is utilized by nearly every charity. They will kindly accept your old car in any condition, tow it for free, and use the recycling revenue to help fund the charity within the community.
Good causes, great outcomes.
In 2016, however, local scams have caught wind of the inexperience or lack of resources that charities have, and have begun targeting their revenue programs, scamming community donors with the promise of doing something for the greater good.
Denver, Colorado has a very big homeless problem with lots of charities lined up trying to help get them off the streets every day.
The freezing cold weather makes it even more of a challenge. The car donation programs in Denver help to offset the costs of getting people off the streets and into shelters or rehabilitation facilities, depending on what is needed.
One of the key searches that a potential donor might type into Big "G" might be: "donate car denver". Big "G" with its reputation for giving people accurate search results, falls very far from accurate due to two things.
1. Advertising moved from sidebars to above search results
2. Lack of oversight of the Big "G" Map spam
Attached are two organization that openly and boldly defy Big "G" and dominate the Denver charities, before the Big "G" search results have a chance to show potential donor a list of real charities that they might be able to assist. Attached is a file that shows exactly what the charities face in Denver, Colorado. As if their challenges were not great enough, now they seem at the mercy of Big "G" map scams, and more than likely lose donors to them every day.
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John Burgreen
Editor for Denver Donate
Denver Donate provides resources and information on charities in Denver, Colorado.
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Media
Big "G" map scam results: http://imgur.com/Ni0uRzX
Archived press related to the scams: https://archive.org/details/kars-4-kids-vehicle-donation-scam
Kars4kids: https://justpaste.it/kars-4-kids