Does your website suffer from “set it and forget it” syndrome? A website is the digital manifestation of your business and it requires review and re-design for continuous up-leveling of your brand.1. Why do you want to redesign?
Get down to the specifics of it. Do you want to redesign because you are bored of the same old look? The reasons could be many, from your site not functioning well, you needing a more advanced site or for improving search engine rankings. Make a note of what your reasons are for wanting a re-design. Also, look into the business and branding side of it. Does your website represent your business accurately? Does it put forth the unique value proposition of your business? What is an overall purpose of your website? The more specific you get, the better it would. Map a blueprint and create a SMART (Specific, Measurable, Attainable, Realistic, Timely) goal for the redesign.
2. Define your needs
After you have defined your goals, the next step would be to define your needs. Make a list of all the additional/ new features, you need to add to your website. Set your budget and finalize whether you are plan to go ahead with an agency or work with your in-house developers. Also, review where your website is currently being hosted and whether your hosting provider is offering a good service. Based on the answer that you get, you can then decide on the best course of action for the redesigning.
3. What is not working in current site?
Some elements in your current site might be working very well and some may not. Find out what absolutely does not function well on your website? Is the navigation system of your website user-friendly? Is the home page well-designed? Divide the different components of your website into three columns – one that work really well, another that work well but may need redesign, and the third that definitely need redesigning.
4. How is your website’s functionality?
Is your site multi browser compatible? Is it compatible for mobile users? Check out things like if you need to run more than one website from one CMS. Do you want to run ads on your site? Will your website require third-party integration services? Depending on your line of business, you would need to ensure that your website meets the latest standard of functionality.
5. When to Launch Your Redesign?
Like with everything else, timing is a key element here, too. Relaunching your website around the holidays or during the start of a big promotion can draw traffic and generate interest. If you have changed your brand or company image/logo then those changes should reflect on your site before you launch your redesigned website.
6. What common redesign mistakes to avoid
Sudden changes in functionality, looks and features may be a little difficult to adapt for some users. Try not to make too many changes suddenly and keep main elements of your site similar to your current site. If any page URL’s are changed check whether they are redirected via 301 redirects. Tie up all the loose ends before going live.
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