Since it was founded in February 2004, Facebook has gone from strength to strength to become the world’s most popular social networking site in terms of registered users. In the eight years since its inception, Facebook has endured an eventful journey from start-up to multi-billion dollar turnover business.
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The key factors in its expansion have been its diversification into new groups and relentless innovation. What started as a small network for a small, exclusive group now boasts over 900 million users. Its strategy of constant innovation has seen the site undergo several facelifts as well as the addition of much new and improved functionality.
A usership of more than 900 million people presents an excellent opportunity for advertisers. Facebook users volunteer personal information that is invaluable to advertisers as they can target particular subgroups. In a bid to reduce reliance on advertising income, it has branched out into payments, which now accounts for around 15% of all revenue.
The company has already identified the trend towards accessing the site on mobile devices and applications as an issue, as it cannot monetize this as effectively as the web-based version. Some users are also starting to exhibit signs of what has been dubbed "Facebook fatigue," whereby they are using the site less frequently.
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Your key questions answered
* How did Facebook become the world''s most popular social network?
* How has Facebook turned popularity into revenues and profit?
* What potential challenges does the future hold for Facebook?
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