You have launched a new business website or redesigned your existing website in a search engine friendly manner. After you have finished the task of redesigning or relaunching; do you think that after this your business orders will come rolling in? No, absolutely not, you will not get orders till your customers will know about your products and the services you offer.And if your website doesn’t rank in the search engine results than how general populace will know about you. If nobody knows you than who will place the order?
To deal with this situation you have organic and paid marketing strategies to implement. Organic strategy includes search engine optimization, link building and off-line marketing. Whereas paid marketing comprises of pay per click and online advertising.
Although organic strategies take a little longer time, but they are long lasting and provide consistent results.
Advantages of Paid Marketing
• You can implement pay per click to get faster results; it will take about three weeks to set and run search engine and paid marketing campaign. Google AdWords start running within three to five business days after their in-house editors review it.
• Experts recommend creating and targeting landing pages for every advertisement and this is a well proven strategy to increase the conversion rate.
• You don’t have any limit when you are bidding for keyword phrases; you can bid for as many keywords as you wish.
• PPC is also good as you can turn the campaign on and off whenever you wish.
• With this kind of strategy you can easily test your search terms in order to get an idea of the search results.
Disadvantages of Paid Marketing
• Sometimes the clicks are too expensive and bidding goes high
• You have to pay for the clicks on a regular basis, even if your budget is low and in case you fail to pay, your listings will disappear.
• It also requires a lot of time to monitor and adjust your listings on a regular basis.
MM Soft Solutions
Phone: 0981-887-1429
Site: http://www.mmsoftsolutions.com