The increasing demand among youth and working-age individuals, driven by fast-paced lifestyles, is fueling product consumption. The growing popularity of ready-to-mix beverages and ready-to-eat foods is further boosting global sales. Busy consumers can conveniently mix their preferred powder flavors on the go, especially during breakfast, to enjoy a healthy snack. Additionally, powdered beverages do not require specific temperature control to maintain quality or shelf life, making them ideal for travel, camping, and similar activities—factors contributing to the rising demand in the industry.Flavored powder drinks are beverages in powdered form, serving as a method of preservation. They are produced by drying fruit pulp and adding preservatives to extend shelf life. These powders can be mixed with water, milk, coffee, or other liquids. The instant, ready-to-drink nature of these products is particularly appealing to students and working individuals looking to consume proteins and vitamins while staying hydrated. Beyond nutritional benefits, powdered drinks offer easy transport and storage, further encouraging their adoption among consumers.
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During the COVID-19 pandemic, the industry experienced positive revenue growth. With heightened awareness about health and immunity, consumers increasingly turned to flavored energy drinks and powders enriched with proteins and vitamins, especially among younger demographics. Globally, individuals sought healthier dietary options to strengthen immunity and protect against infections, leading to increased sales in the flavored powder drinks market.
Rising awareness of the health benefits associated with flavored powder drinks remains a key driver of revenue growth and market expansion. Moreover, the growing preference for enhanced food and beverage flavors is further stimulating industry growth. Some flavored powder drinks also provide essential vitamins, minerals, and other nutrients. These products are marketed across diverse consumer groups—such as children, athletes, bodybuilders, and dieters—positioning them as nutritional supplements and further boosting revenue.
Flavor Insights
In 2021, the fruit-based segment dominated the market, accounting for over 80% share. This strong performance is attributed to the presence of antioxidants in powdered fruits, which support overall health and help mitigate various health risks—key factors driving the segment's growth.
Additionally, powdered fruit drinks deliver essential minerals and vitamins that aid in hydration. Packed with nutrients, these beverages enhance immunity and are expected to continue propelling segment growth. Because powdered fruit retains high nutrient levels, it offers year-round consumption benefits, further supporting global sales of fruit-based powder drinks.
Key Players
Prominent companies operating in the global flavored powder drinks market include:
Nestle S.A.
The Coca-Cola Company
Mondelez International
PepsiCo, Inc.
Mars, Inc.
GlaxoSmithKline Plc
Unilever
Abbott
Cargill Inc.
Kraft Heinz
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