Instant coffee, which is made by brewing coffee beans, is conveniently prepared by adding water or milk. As compared to brewed coffee, instant coffee contains higher amounts of antioxidants but lower caffeine content. The regular consumption of instant coffee can aid in improving brain function, boosting metabolism, enhancing liver health, etc. As a result, instant coffee is gaining traction across the GCC region, especially among the working population.Note: Our analysts are continuously monitoring the influence of the COVID-19 pandemic on the market. This insightful information is included in the report to improve the efficiency, resilience and overall performance of businesses.
GCC Instant coffee Industry Trends and Drivers:
The wide availability and high affordability of instant coffee products are primarily driving the market growth. Furthermore, the growing penetration of western food trends, improving consumer living standards, changing dietary habits, and increasing disposable income levels are also augmenting the product demand. Additionally, the emergence of innovative packaging formats, including single-serve packs that are more convenient to consume and carry, is further propelling the market growth. Besides this, the rising exposure to premium coffee variants through foreign travel, social media platforms, on-trade outlets, etc., has led to the introduction of value-added products with richer flavor content. This, in turn, is anticipated to bolster the GCC instant coffee market over the forecasted period.
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GCC Instant Coffee Market Segmentation:
The market is segmented in on the basis of type, end use and region.
Type
End use
Region
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Competitive Landscape:
The report also provides insights on the competitive landscape of the GCC instant coffee industry with the leading players profiled in the report.
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