According to the market research report “In-Car Entertainment (Infotainment) [ICE] System Market - Global Forecast & Analysis by OEM & Aftermarket (2011 – 2016) by Products (Audio, Display, GPS, Software Platform, Service, Accessories), by Applications (Entertainment, Location Based Services, Communication)” published by MarketsandMarkets (www.marketsandmarkets.com), the total In-Car Infotainment (ICI) Market is expected to reach $14.4 billion by 2016 at a CAGR of 12.1% from 2011 to 2016.
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Individual products like radio, DVD players, display screens, navigation systems are being used by car users. However, In-Car Entertainment & Information systems have offered a new option to the user of using all the products in the same system. This has offered customer a new and enriched experience, which has been accepted it worldwide. In-Car Entertainment & Information systems are being positioned in the luxury cars rapidly. Auto-OEMs are using Entertainment & Information systems as differentiation tool and planning to extend the trend in the mid-segment cars.
In-Vehicle Entertainment & Information systems offer both entertainment and information services. Such a system replaces multiple products and offers enhanced user experience to the customer. Better user experience, better connectivity, more options of entertainment are the major features of In-Vehicle Entertainment (ICE) & Information System market. ICE system market includes products such as audio system including radio, DVD players with the video screen, rear seat entertainment, navigation devices like GPS, software platforms, and its accessories. These services are unavoidable entities, whose significance is increasing day by day. Radio services, internet services, and the navigation services are the major services offered for In-car Entertainment & Information systems. ICE systems can be connected to the external world to offer more options to the customer for entertainment as well as information based services.
Privacy-security and river distraction are hampering the growth of the In-Car Entertainment System Market. In near future, location based products like finding next fuel station, restaurant, etc. are going to get introduced. Besides, all the products are likely to run on a single processor, which will increase the efficiency of the Entertainment (ICE) & Information system.
In-Car Entertainment & Information systems are being sold though auto-OEMs and aftermarket. However, ICE products are likely to sell more through auto-OEM than aftermarket.
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