Jay Miller knows a lot about golf, but when it comes to social media and golf marketing on the web, he admits that he’s a little behind the times. Fortunately, the president of Hidden Valley Golf Course in Riverside, California, doesn’t have to be techno-savvy in order to implement effective social media strategies and see phenomenal returns as a result of virtual golf course marketing strategies. Why? Because as not just a golf manager but a savvy businessman in his own right, Jay knows how to delegate, and delegate well. When Jay hired Increase Club Profits to manage his golf course marketing efforts, he knew from the start that his golf advertising campaign was in good hands, but he had no idea just how transformative ICP’s Facebook Done4You service would be. In just five short weeks, the club went from having only 76 fans to well over 1400 fans—all because of ICP’s ability to transfer effective social media tactics into a solid golf marketing approach. This explosion in the club’s social media presence wasn’t just an ego boost, however—it quickly translated into a real return on their investment. In fact, according to Jay, the month he hired the golf marketing experts at Increase Club Profits turned out to be the first August in nine years that resulted in profits for his award-winning club. Those profits translated into a 400% return on investment for the entire year’s cost of the golf course marketing service, and it happened in just a little over a month.
“Our progress with our new Facebook campaign is amazing,” says Miller. “We’ve tracked over 150 phone calls where I get to listen to my shop assistant talk to the Facebook fan, which is educating all of us.” Of course, call tracking is just one of the many golf course marketing features available from ICP. Depending on which package you choose, ICP will not only create and maintain a basic Facebook page for your golf course or club, but it can also implement over 17 different FB applications, making your page both interactive and compelling.
The phones continue to ring off the hook at Hidden Valley Golf Course from Facebook fans-turned-customers looking to book tee times, and Jay Miller is satisfied with not only the increase in his club’s profit margins, but the ability to provide enhanced customer service to his customers, whether they be new golfers or loyal clients. At the end of the day, it’s the one-on-one time with each individual golfer that Jay values the most, and he knows that that’s what sets him apart from the competition. Now that he has ICP to effectively manage his golf marketing efforts, he can spend more time doing just that, while leaving his social media campaigns to the experts.
For more information about ICP’s Facebook Done4You service and to receive a free consultation for your course or club, visit www.icptoday.com or call 866-636-6789.