Hidden Valley Golf Course owner Jay Miller has made a lot of great decisions in his career as a private golf course owner. For instance, he took the chance with a “crummy” golf course in the Riverside golf community and turned it into the award-winning golf course that it is today. Thanks to his vision and careful management of the course as well as his golf marketing efforts, Hidden Valley has been able to quickly progress from an eyesore to a highly successful course now recognized as the 2010-2011 National Golf Course of the Year by the National Golf Course Owners Association. Recently, Jay made yet another great decision by hiring Increase Club Profits to manage the local SEO aspect of his golf course marketing campaign. Part of Jay’s golf marketing success is his dedication to his local customer base. For him, customer service has always been an integral part of his golf course marketing efforts, and he’s recently found a new way to reach potential members in Riverside and Orange County through the highly effective local search engine optimization (SEO) services offered by Increase Club Profits (ICP), a San-Diego-based company run by marketing specialist and CEO Steve Young.
Jay Miller knows that most of the users on the web aren’t looking for his local golf course, even though it happens to be one of the best in the country. Why? Because golf enthusiasts go online to look for golf courses and private clubs in their local area. Therefore, it doesn’t make much sense for any golf course owner to spend his golf marketing dollars targeting the entire web. Instead, they should be allocating their budgets to local golf course marketing techniques such as the local search engine service offered by ICP.
By listing Hidden Valley Golf Course in local online directories such as Google Places, Yahoo, and Bing and posting reviews, citations, articles, pictures, videos, and more, ICP will drive more traffic to the course’s web site by increasing Hidden Valley Golf Course’s placement on the search engine results pages. As a result, when local web users go online and search for golf courses and private clubs within driving distance, they’ll very easily find Jay Miller’s award-winning course. In essence, ICP will increase the effectiveness of the course’s golf course marketing campaign by targeting the very web users most likely to sign up for membership to Hidden Valley Golf Course—those who reside in nearby Riverside or Orange County.
Because Jay Miller has delegated the local SEO aspect of his golf marketing responsibilities to ICP, he’ll have more time to ensure that when potential leads do visit his course for the first time, they’ll be impressed enough to not only sign up for a membership themselves, but tell their friends about the course as well. After all, customer service is what Jay does best, and he’s decided to let ICP do what they do best—that is, attract more leads, memberships, and revenue to golf courses and private clubs all over the country.
To find out how your course or club can benefit from ICP’s local search engine golf marketing service, visit www.icptoday.com or call 866-636-6789.