Earlier this year, Facebook reported over $1 billion in profits, with a large percentage of that stemming from advertisements. This comes as a result of Facebook’s multitude of different advertising solutions that help businesses engage with their audience, effectively. However, given the many options that are available, some businesses find it difficult to know which Facebook advertising solutions are best for them. Organic Facebook advertising refers to that which isn’t paid for, and can be achieved through making posts on your company’s pagethat promotes your products, services or upcoming events. With this in mind, organic reach therefore refers to the total number of people who were exposed to your unique, unpaid posts.
Organic Facebook Advertising is perfect for small business and start-ups that don’t have huge marketing budgets in order to get their brand to hit the ground running. In supporting these business types, Facebook have even introduced a Targeting option for organic posts, so you can customise just who you want engaging with your brand – including segments under age, income, location, and so on.
Paid Facebook advertising allows business to promote custom-made ads or content targeting to a specified audience. Costs of paid ads are primarily based on the reach and engagement that the ad received, not unlike Pay-per-Click (PPC) advertising such as through AdWords. Facebook ads may appear either in a user’s news feed, or on the site’s columns located on the right-hand-side of a user’s account page.
Paid advertising is not only beneficial in promoting a product, service or event, but its also a fantastic way of gaining insight into your current audience. The metrics provided by Facebook through their paid ‘insights’ ool give businesses invaluable information about how they can better promote and target their unique ads.
Coupled together, both Organic and Paid Facebook Advertising is unstoppable in getting your brand known. To come up with a clear, concise strategy that’s guaranteed to drive results, contact Newpath WEB’s team of experts in Facebook Advertising services. Simply call 1300 761 806, or visit http://www.newpathweb.com.au/why-facebook-ads-are-effective-for-your-business for details.