So you are wondering how to better market your business. You must also realize that online marketing is where everything is moving but you can't give up your traditional marketing. Or can you?
It wouldn't make sense to cut out ALL offline marketing, but wouldn't it be great if you could determine what is working and what is not by using your existing systems with no additional costs.
QR Codes: This technological gem allows you to add a QR code to your existing marketing and have it tie back to a specific page. You could have two pages identical but tied to different marketing efforts. Offer a coupon code through the QR code to encourage them to use it. Now you can 'see' the real results of your advertising efforts. This kind of AB Testing is very basic but provides a huge service to the advertiser by informing which advertising dollars are working.
SEO is constantly evolving and requires constant attention. If you are not already engaged in an SEO strategy, it's time to MAN UP.
The Basics Of SEO: Essentially there are two types of SEO. On-Site and Off-site. On-Site SEO is the markup and updating of your digital assets to conform to the search engine expectations when they crawl it.
Off-site SEO is content writing, link building, social bookmarking, social blogging, blogging, etc... all of which happens "Off of the primary web site".
"A few years ago, we decided to post a free service online to help small businesses and individuals advertise their events, services and products. It's been just over a decade and www.freeclassifiedlistings.com is still running and helping businesses by allowing outbound links to their website. The website has thousands of people log in each day to post ads and even more people visit the site to find deals on... well.. everything.."
By taking up an SEO strategy now, you will naturally show up later in the ever popular 'organic search section' which receives over 80% of the total traffic of the search engines.
This is HUGE money and savings if done correctly.
"We at Search Gurus take a different approach when dealing with our customers, because at the end of the day we want to ensure that they understand what we are doing for them and to also set the right expectations. SEO is by far one of the best forms of online advertising with long lasting results, but it does not have a HUGE immediate impact. SEO is an investment into your business future!"
To learn more about Search Gurus Inc. and their approach to SEO, give Paul Johnston a call at 1-888-229-4207 or locally at 289-277-1358.