With more people now using mobiles rather than desktops to reach websites, as well as the announcement from Google that more searches take place on mobile rather than desktop, experts have rightly pronounced 2017 as the year of the mobile. This notion was further sanctioned late last year when Google announced plans to introduce mobile-first indexing. In other words, ranking those sites designed for mobile over those solely constructed for desktop. So what does that mean for your online store?
In 2017, eCommerce website design needs to favour mobile users with fast loading times, user-friendly navigation, and mobile responsive architecture. In a nutshell, responsive design comprises those principals of website design that allow a website to expand or contract depending on the device used to access it; whether it be a smart phone, tablet, or macro desktop screen. Experts in eCommerce website design can tweak your site’s code in order to make this happen. Often, this method is referred to as fluid or liquid web design.
The need for quicker loading times comes as a result of society’s growing impatience for slow websites. In fact, it has been discovered that users will simply abandon a site if it doesn’t load in three seconds or less, whilst five times more people than 2010 abandoning sites if they find it isn’t designed for their mobile or tablet device. Staggering statistics considering the sheer number of sites that aren’t optimised for mobile use. Come on guys, it’s 2017.
Finally, eCommerce website design should focus heavily on improving the user-experience overall. Why? A user that has a pleasant experience on your site will be more likely to:
1. make a purchase
2. visit your website again
3. recommend your site to other potential customers
In other words, the better the user experience, the greater the return on investment (ROI).
Newpath WEB are Melbourne’s preferred specialists in eCommerce website design, with an experienced team on hand to ensure your online store is 2017-ready. For details, visit http://www.newpathweb.com.au/services/development/ecommerece-solutions or call a specialist on 1300 761 806.