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Deepak Rao
icfaiuniversity.in

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ICFAI Business School Faculty Win 'Case Oscars 2016'
ICFAI Business School (IBS), Hyderabad faculty won two awards at “The Case Centre Awards and Competitions 2016” which are considered the case method community's annual 'Oscars'.

BriefingWire.com, 3/03/2016 - ICFAI Business School (IBS), Hyderabad faculty won two awards at “The Case Centre Awards and Competitions 2016” which are considered the case method community's annual 'Oscars'.

Now in their 26th year, these awards celebrate excellence in business and management education worldwide. Management category awards are given in 9 categories like Entrepreneurship; Ethics & Social Responsibility; Finance, Accounting &Control and Knowledge, Information & Communication Systems Management.

The case study “IKEA in Russia: Ethical Dilemmas” authored by Prof.G. V. Muralidhara and Ms.Namratha V. Prasad won the award in “Ethics and Social Responsibility” category. The case study documented the dilemma faced by a well-recognized company that wanted to adhere to its ethical standards, even though not doing so would have been easier from a business point of view. It helps students realize that giving into corruption does not make business easier in the long run.

The case study “Netflix: Leveraging Big Data to Predict Entertainment Hits” authored by Prof.DebapratimPurkayastha and Mr.Tangirala Vijay Kumar won the award in “ Knowledge, Information and Communication Systems Management” category. The case study is about Netflix, a DVD rental and video streaming company, which began to employ big data to track, record and assess detailed information about its customers’ viewing preferences, choices and habits. It helps students realize how today’s managers are required to effectively leverage the explosive growth in the volume of data in meaningful ways that can be used to drive business decision-making.

The winners in other categories included authors from top Business Schools like Harvard Business School, INSEAD, HEC Paris and Ivey Business School.

The Case Centre, UK, is the world's largest repository of management case studies. IBS Hyderabad is a major contributor to this repository. It has a dedicated Case Research Center that develops contemporary case studies in management that are used by institutions around the globe.

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