Vancouver, BC - On Novemeber 10, 2011, the president of Idea Rebel, Jamie Garratt, along with a few of the web designers will be attending the annual Lotus Awards celebrating creative excellence in British Columbia. The Lotus Awards is an annual awards show that takes the opportunity to recognize outstanding creative work of individuals, companies and agencies in British Columbia. This year the awards gala is hosted at Commodore Ballroom, along with an after-party to end the evening. The creative excellence that the judges look for includes: advertising, emerging technology, social media, cross-platform campaigns and instant vintage photos.This year, Idea Rebel has submitted a few of their creative work for the Lotus Awards, hoping for a chance of recognition. The campaigns and projects submitted are the MEC avalanche iPhone app, the PGA TOUR match-ups, the Madden NFL Bracket, and You’re Covered NHL 12. All of the projects were very creative and well designed that allowed beyond boundaries interactions between all users of these applications. Idea Rebel is a digital marketing agency found in 2008, based in Vancouver Gastown that specializes in strategic and creative solutions for web, mobile, and social platforms.
The Mountain Equipment Co-op (MEC) avalanche iPhone app allows users to view regional avalanche bulletins and incident data. It features avalanche hazard ratings, weather forecast synopsis, incident report synopsis and real-time weather. The PGA TOUR match-ups are a facebook application on the PGA TOUR facebook page. It allows fans to play and interact in head-to-head matchups then register for a chance to win prizes. The Madden NFL Bracket is a contest created as a facebook page that allows users to guess the cover athlete for the EA Sports Madden NFL 12 Video Game, through a bracket pick. The facebook contest page also allows users to interact with other users online. This campaign was very successful with more than 25,000 entrants and over 200,000 likes to the page within the first seven days of the campaign. Lastly, the You’re Covered NHL 12 campaign is a facebook application where fans can put their own face on the cover of NHL 12 wearing their favorite NHL team’s jersey and print it up. This application is creative, fun and interactive.
All of the above projects and campaigns by Idea Rebel have been submitted into a few of the Lotus awards’ categories. Idea Rebel represented at the Lotus Awards will hope to snatch a couple of the awards for creative excellence recognitions back to the agency. However, either way it would be a great opportunity and experience for a local digital agency like Idea Rebel to attend the Lotus Awards 2011.