Many golf course and private country club owners are realizing that the face of golf course marketing has changed dramatically over the past few decades. The same courses and clubs that used to rely solely on the yellow pages, newspaper ads, traditional print media, and billboards are now embracing the benefits that online golf club marketing has to offer them in terms of increased membership and revenue. Although some course and club owners are still reluctant to enter the world of virtual golf course marketing, others have managed to learn the ropes of web site design, social media campaigns, and even Search Engine Optimization (SEO) in an attempt to garner more attention from their local golf community. Unfortunately, even these techno-savvy owners may still be missing the mark when it comes to converting their golf course marketing dollars into actual revenue. In other words, they may not be seeing an actual return on their investment despite their best attempts to remain viable in an increasingly virtual advertising world.
Fortunately, companies like ICP Today, a San Diego-based organization run by CEO Steve Young, are lending a helping hand along with some proven golf club marketing strategies to help these owners place their advertising funds in the right basket and make the most out of their golf course marketing efforts. Young says that what’s missing from most online golf club marketing campaigns is something called local SEO. Local SEO differs from the well-known organic, or natural variety as it’s sometimes called, in that it directly targets web users in an area proximate to the particular golf course or country club being promoted—the only real market of golf enthusiasts a course or club needs to be catering to.
In an attempt to fill the virtual gap left by a lack of local SEO efforts on the part of well-meaning golf course and club owners, ICP Today has recently launched its local search engine golf course marketing service—a tool which the company believes could transform an owner’s return on investment by helping local web users find the owner’s course or club online. By utilizing the capabilities of local search engines like Yahoo, Bing, and Google Places, the service can help the course or club’s web site climb the rankings on search engine results pages—the primary objective of any SEO campaign. Obviously, the higher the site ranks, the more clicks it receives, and the more potential members and revenue it attracts. The local SEO golf club marketing service works by securing and posting reviews, citations, articles, videos, pictures, and more. Not only will the service save the course or private country club lots of time and effort, but it has the very real potential of driving sales and membership dramatically!
Interested golf course owners or private country clubs can visit www.icptoday.com or call 866-636-6789 to find out more about ICP’s local search engine golf course marketing service as well as the myriad of other useful advertising tools the site offers.
Address
Steve Young(President/Owner)
Increase Club Profits
864 Grand Ave #401, San Diego ,
California, USA,92109
800-642-9131
steve@icptoday.com