However, with so many companies now claiming to offer the best SEO and social media management available, how do we separate the rookies from the experts? And what even is SEO?

SEO – or search engine optimisation – denotes a method of key word inclusion and coding that manipulates popular search engines like Google into listing certain articles or web pages above others. In an increasingly mobile world, it is the best way of making sure a company remains in the proverbial spotlight.

SEO is also a valuable tool for reputation management, helping businesses stay on top of what news hits the web. In this way, the internet has become a limitless tool, enabling companies all over the world to optimise their advertising in a more environmentally friendly, cost-effective way – spanning more reach than all other forms of advertising put together.

That said, internet marketing is complex – and one left to the experts to decipher. Besides, with many business owners and managers involved in the day-to-day running of their businesses, who has time to give their online profile the attention it deserves?

This is where companies like Indazo come in. And with multiple accolades and awards from reputable companies like TOPSEOs.com, it’s not difficult to see why they rank so highly compared to other vendors.

So what is it about Indazo that makes them stand out from their many other competitors in this field?

“We are serious about our corporate values,” says Anoop Krishnan, Marketing Director of Indazo, “which helps assure our clients that they can trust us to help their businesses grow. At Indazo, we rely on complete transparency, honesty and decency to build successful client relationships, as well as a complete focus on an individual and integrated approach.”

Krishnan goes on to credit the company’s client-centred approach to internet marketing, stating that this is the secret behind their increasing success:

“We know that every business is different – just like every individual who walks through the door or picks up the phone is different. Therefore, we offer a completely tailored approach, using our expert and knowledge of the business, as well as a basic instinct, backed up by years of experience working in the industry, about what works best for that particular client.”