Market Size and Growth

Market Size in 2024: USD 6.1 Billion

Market Forecast in 2033: USD 12.4 Billion

Market Growth Rate: 7.6% (2025-2033)

According to the latest report by IMARC Group, the Japan yogurt market size reached USD 6.1 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.4 billion by 2033, exhibiting a CAGR of 7.6% from 2025 to 2033.

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Japan Yogurt Industry Trends and Drivers

Japan's yogurt industry has seen steady state growth value with the contribution of the health and wellness trend, and changing dietary patterns created demand in functional foods. Probiotics and protein-rich foods have increased innovation and further extended the range of products including expanding types of Greek-style yogurt, set yogurt, drinkable yogurts, and yogurt blends. Urbanization has led to busy schedules and lifestyles. Consumer behavior has tended to change to more easily consumable formats including convenient, ready-to-consume yogurt drinks, and yogurt packaging in portioned sizes that can be had anywhere. Flavored yogurts, especially yogurts that have fruit combinations with local appeal or traditional taste have generally appealed to both younger and older consumers. As consumers continue to innovate and seek wholesome snacking or meal alternatives, yogurt producers are aware that reducing added sugars and menu diversity with lower fat or plant based alternatives will optimize consumption. 

Japan Yogurt Market Segmentation

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan yogurt market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments:

Product Type Insights:

Set Yogurt

Greek Yogurt

Yogurt Drinks

Frozen Yogurt

Others

Flavor Insights:

Strawberry Blend

Vanilla

Plain

Strawberry

Peach

Others

Distribution Channel Insights:

Supermarkets and Hypermarkets

Convenience Stores

Specialty Stores

Online Stores

Others

Regional Insights:

Kanto Region

Kinki Region

Central/Chubu Region

Kyushu-Okinawa Region

Tohoku Region

Chugoku Region

Hokkaido Region

Shikoku Region

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Competitive Landscape

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of major companies in the Japan yogurt industry.

Key Highlights of the Report:

Market Performance (2019-2024)

Market Outlook (2025-2033)

COVID-19 Impact on the Market

Porter’s Five Forces Analysis

Strategic Recommendations

Historical, Current, and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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