Ateeya Manzoor analyzes a company's Growth Stages and identifies common issues, success factors and problems for each particular stage; identify Management Considerations and Challenges as the company grows and matures; and consider Future Planning Requirements. As a Company grows and matures, Ateeya Manzoor suggests that it is important the organization understands how to plan effectively for new challenges, issues, markets and problems.Small Business Growth Stages
- Basic Existence Stage
- Main Issues and Characteristics
• Obtaining Customers
• Delivering the product and service
• Viable Services
• Expand from key customers to broader sales base
• Have enough Cash on Hand to cover Cash Flow demands
• Owner performs all Management functions
Survival Mode Stage
- Main Issues and Characteristics
• Business demonstrates viability as business entity
• Satisfies a base of customers
• Focus shifts from existence to managing Cash Flow
• Generate enough Cash Flow to break even, stay in business and finance growth
Obtaining Success Stage
- Main Issues and Characteristics
• Exploits its Market Niche
• Obtain Strategic goals
• Expansions is important but stability, control and profitability are key as well
Rapid Growth Stage
- Main Issues and Characteristics
• Committed to a Growth Strategy
• Concerned with adequately financing the growth stage
• Need good ownership delegation to improve managerial effectiveness.
Ateeya Manzoor is a management strategist and partner at Mayfair. As a professional with over fifteen years of experience, Ateeya has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts and entertainment venues, to midsized oil and gas companies, midsized medical and quasi medical coaching practices, to small non-profits requiring a fresh perspective.