On Sunday the 9th February Matthew Pritchard will reveal his new Tattoo & Barber Shop at 22 High Street Arcade to the public.

Matthew Pritchard is known as the founder of Dirty Sanchez. Now the Welsh star is launching his new business venture SWYD (Sleep When You're Dead) Tattoo & Barber Shop. This a three storey lifestyle retail venue, shop will be a three storey lifestyle shop with a gallery on the ground floor containing Rock N Roll, Dirty Sanchez memorabilia and art work.

Matthew Pritchard said “Following a memorable and unstoppable career in show business, extreme sports and entertainment it gives me great pleasure to launch my solo business venture SWYD TATTOO & BARBER SHOP With immense passion, great understanding and ambition of continued success I welcome you all to the brand”

In true Pritchard style, the launch promises to be one of the wildest launch parties in history. The guest list contains some incredibly high profile celebrities from around the Globe. All coming to show support to Matthew.

We would like you all to come and celebrate the official opening!

ENDS

NOTES TO EDITORS

For any further information please contact Alaina Morgans at PMG on 02920 263418, 07891 489754.

The Launch Event will take place on Friday the 7th February.

In confidence, a brief list of personnel going to this event are:

Brian Johnson (ACDC)

Callum Best

Danny Jones (McFly)

Matt Cardle

Paddy McGuinnes

Howard Marks

Rhys Ifans

Alex Zane

Rhod Gilbert

Lisa Lashes

Joe Calzaghe

“Expect The Unexpected”