According to the report by Expert Market Research (EMR), the Mexico apparel market reached a value of approximately USD 31.02 billion in 2025. Driven by rising consumer spending, evolving fashion preferences, and an expanding retail infrastructure, the market is projected to grow at a CAGR of 4.90% between 2026 and 2035, reaching an estimated value of USD 50.05 billion by 2035. The growth is underpinned by a combination of demographic trends, increasing urbanisation, and a shift toward branded and premium apparel, reflecting the changing lifestyle and disposable income patterns of Mexican consumers.

Mexico Apparel Market Trends

The Mexican apparel market is witnessing significant trends shaping its future trajectory. A prominent trend is the rapid adoption of e-commerce platforms, which has transformed consumer purchasing behaviour, making online apparel shopping increasingly convenient and accessible. This digital shift has been accelerated by technological integration in retail, including mobile apps, social commerce, and virtual fitting solutions.

Sustainability and eco-conscious fashion are also emerging trends, with consumers showing growing interest in ethically produced clothing and materials with a lower environmental footprint. Additionally, the rise of athleisure and casual wear reflects a broader global influence, where comfort and style are being prioritised in both work-from-home and urban lifestyle contexts.

Drivers of Growth

The primary drivers of growth in the Mexico apparel market include rising disposable incomes, a young and fashion-conscious population, and expanding retail and distribution networks. Increasing urbanisation has boosted the demand for modern apparel, with consumers seeking both domestic and international brands.

Moreover, foreign direct investment and collaborations with global apparel brands are helping elevate the market by introducing international trends, enhancing product quality, and increasing brand accessibility. Government initiatives supporting the textile and garment sector, including trade agreements that facilitate exports and imports, further support market expansion.

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Mexico Apparel Market Forecast

Looking ahead, the Mexico apparel market is expected to maintain steady growth over the forecast period. The market is projected to expand at a CAGR of 4.90% from 2026 to 2035, reaching approximately USD 50.05 billion by 2035. The growth will be supported by continued urbanisation, rising consumer awareness of fashion trends, digitalisation in retail, and the increasing demand for sustainable and high-quality apparel. With strategic investments and adaptation to evolving consumer preferences, the Mexican apparel sector is poised for sustained expansion, reflecting its increasing importance in Latin America’s broader fashion and textile landscape.