Discussing the coordinated effort, the official representative of Micromax stated that "Micromax has been working towards building its administrations portfolio to offer convenience and remarkable advanced experience to its consumers. With this organization, the Eros Now application will pre-installed into Micromax's latest smartphones."

The presence of more than 150,000 retail outlets of Micromax will be utilized by Eros Now to appropriate its substance.

"With this partnership, we will expand our ability to provide entertainment on-the-go, anywhere and anytime to Micromax's new acquisition of 3.5 million users every month and also their existing base of more than 30 million connected users," said Rishika Lulla Singh, CEO, Eros Digital, in a statement.

Users will have access to unique content on Eros Now with the subscriptions. Music lovers can also enjoy individual music tracks and music video playlists using the app.

"This promises to make the digital content from cinema, movies and videos available to our urban and rural customers," added Vikas Jain, Co-founder, Micromax Informatics Limited.

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

The company recently launched its new manufacturing facility in Telangana where it can churn out a million phones a month. Micromax co-founder; Rajesh Agarwal, who was present, said the company aims to be India's first and largest indigenous phone manufacturer by 2017. Talking about the new handset factory in Telangana, the official spokesperson of Micromax stated that, “The Telangana manufacturing facility has been made operational from scratch in a flat six months and will have the capacity to manufacture 1 million mobile phone devices per month.”