“These new reporting enhancements are all about helping our customers better understand what happens once their news release has been published,” said Tonya Garter, Director of Products & Services. Customers will now be provided with a much better sense for where the news appeared, what was the tone of the news, what was the total impact and most importantly what people are doing once they read the news generated from the release.

These new reports are part of a larger strategic initiative to help customers better evaluate the return-on-investment (ROI) from using Media Contact Café. “Our success was built on our ability to provide big agency results without the big agency price tag” said Garter “so delivering a quality product is our number one concern”. The new reports will be added to the existing reports that currently provide customers with information on news generated by state and DMA, activities, ad value reporting and 75 other custom analytic reports.

“In today’s environment, its becoming increasingly important for businesses to make smart decisions about how they spend their marketing dollars,” added Garter.

About Media Contact Café

Media Contact Cafe' has earned its reputation over the past 10 years as the leading source of media intelligence for the PR industry. By providing an inside view into the world of journalist and top media organizations, Media Contact Cafe' helps PR and communications professionals increase their effectiveness in gaining positive coverage and reporting and analyzing that coverage. Our PR tools address the critical functions of public relations including media relations, news distribution, social media monitoring, news monitoring and measurement to over 1,500 companies nationwide.

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