UK-based Parmars has established itself as the one-stop-shop for all bridal shoe needs. It not only sells comfortable wedding flats shoes but also low-heeled, medium-heeled, wedges, sandals for beach or garden weddings.

“The operational word here is comfortable. Weddings can take so much out of the bride because aside from the heavy bridal dress, she has to stand all day during the ceremony or reception and to cater to guests,” a company spokesperson said.

Since opening in 1982 in Dagenham, Essex as a shoe repair shop, it soon ventured into manufacturing with modern facilities that can easily roll out 3,000 pairs of Parmars shoes per week.

Each shoe is subjected to rigorous quality check to make sure it makes the grade as far as the internal standards developed by the company over the years. Its standards are well beyond the product quality benchmarks set by the UK and EU regulating bodies.

Parmars shoes store has developed a reputation for being fashion-forward that will add another dimension to the whole look of the bride. “Our comfortable wedding flats shoes are not only meant to be utilitarian because of the high-quality materials, they are also very fashionable which will make the bride stand out on her wedding day,” the official said.

She said they take inspiration from catwalks and add another spin to the trends of the day to make sure they reflect the true Parmars shoes brand. Each designer also takes a trip to thrift shops, specialty stores, and luxury brands to get ideas.

With prices as low as £15 to £18.00 and covered by warranty, customers will get value for their money because they can just have the shoe mended or replaced in the unlikely event of damage. “But we haven’t received any complaints from any of the store’s comfortable wedding flats shoes so far and we aim to stay it that way,” she added.

ABOUT

Parmars store has three main stores located in the lower ground floor, Unit No. 52, Stratford, London; 42 South Street, Romford, Essex and Unit 20, Cranbrook Road, Ilford, Essex just opposite the Ilford Station. It is open from 9:30am to 6:30pm from Monday to Saturday and from 11am to 5pm on Sundays. Customers may also visit its website www.parmarshoes.com to browse the catalogue or for more information and order inquiries.