Your brand is your asset. Branding does all the wonders for a business, your product could be the best out there but it could still lose to a product that’s branded better. Why? Because that’s how consumer’s minds are engineered. Consumers yearn for that connection and if good branding provides gives them that then they are sure to pick that product over yours. Recently there was a MetLife Hong Kong Commercial that blew up on the internet titled “My Dad is a Liar”, it revolved around a father-daughter relationship and shows how parents sacrifice and sometimes ignore their own needs for the future of their children. This advertisement itself is a complete tearjerker but what struck the chord with the people was the emotional connection that it was able to make with its audience. Does MetLife offer the best returns? Is it the best insurance available in Hong Kong? Maybe not, but people will be inclined to go for it because of the connection it was able to develop. That’s why branding matters. There are aspects of branding that many choose to overlook or some businesses put more emphasis on one than the other.The first and most important aspect of branding is your business’s logo design. Though your logo plays a big part in your branding, it cannot be considered the whole brand in itself. Get yourself a logo that communicates your brand message effectively without confusing your consumers. Your logo design should imitate your brand’s values, beliefs, and culture. Finding a logo that's timeless is like hitting a bull’s-eye but if you do feel the need to re-brand yourself, make sure that the elements of your brand come together cohesively and in a unified way.
Another mistake that businesses usually make is their decreased focus on company’s marketing strategy and their lessened branding efforts. The work doesn’t end once you’ve established a great brand in fact that’s where the work starts. Don’t stop caring about building your brand once your business is up and running, branding is an ongoing process and you have to incorporate branding into your marketing strategy.
So ensure that all the elements of your branding strategy are in sync with each other. From Logo Design to Storytelling, From Brand Development to Marketing Strategy, all these things are required to fuel your brand so position your business better with some extra focus on your branding efforts!