Bradenton, FL - February 21, 2012 -- Two online PR and publicity experts have joined forces and launched the PR Publicity Guide to teach small businesses how to capture more traffic and more customers. "While tens of thousands of press releases are written and submitted daily, most miss the target," says Harald Anderson, co-developer of the course. "The purpose and objective of our course is to help small business owners learn how to quickly write press releases so that they capture more attention and more traffic."Anderson explains, "If you look at the online landscape today, customers are driving the conversation. Merchants who ignore this basic reality do so at great risk."
"Most press releases are written to glorify the company. Because of this, the word PR has negative connotations to most consumers," Anderson continues. "The public is very aware of spin doctors who manipulate perception and perpetuate what they consider to be enlightened despotism. PR by many is akin to propaganda, image building, market manipulation and damage control."
The new "social media" have actually evolved from the goals set forth by the press release industry. Those original aims are described as:
1. Connecting with the audience
2. Building value
3. Drawing more attention
Anderson says, "In our offices we have the Facebook Mission Statement ( http://www.supersimplepr.com/what-does-the-facebook-mission-statement-have-to-do-with-me/ ) pasted on every computer monitor:"
Give People The Power To Share And Make The World More Open And Connected.
"Why? While this is Facebook's goal, it is ideally the goal of all media that you produce." Anderson points out, "We have done this to make people realize that what gets shared gets shopped. Today, more than ever, eCommerce is quickly becoming Everywhere Commerce. And this is why our 'PR Publicity System' was created."
While traditionally reserved for company news, corporate announcements, and other public communications, press releases are now the main tool for creating traffic and publicity, as well as informing the media and the public about exciting, important news.
But the problem today, according to Anderson, is that online PR has become all but synonymous with spam. To elaborate, most online press releases are irrelevant, poorly-written, unsolicited, mass-distributed commercial advertising that offers little to no value to the reader.
SuperSimplePR has set out to change that. And customers are enthusiastic about the successes they have had with the "PR Publicity System" which is available exclusively at http://www.SuperSimplePR.com :
"Purchased your course and love your teaching style. The videos really make this very easy to do and follow." - Mary V. Austen, Millburn, NJ
"I was tasked by my boss to write and distribute some press releases for our company, which I found to be very intimidating. I followed your simple advice and guidelines and was amazed when I saw our press release on the first page of Google. Thank You." - Mark Specht, Los Angeles, CA
"I started my online business several years ago and it has been very frustrating getting traffic and interested visitors to come to my website. Your system really showed me very quickly what I was doing wrong. I wish I would've found you several years ago. Love your material. Highly recommended." - Jim Allen, Tampa, FL