US demand to rise 7.1% annually through 2015

US demand for plumbing fixtures and fittings market forecast to rise 7.1 percent per year to $10.9 billion in 2015, representing a dramatic turnaround from the 2005- 2010 period. Advances will be driven by an expected recovery in building construction expenditures from their depressed 2010 base. Additionally, many builders installed fewer and smaller bathrooms in homes erected during the 2007-2009 recession, and used less costly fixtures and fittings, which negatively affected demand. Going forward, builders will construct homes with more and larger bathrooms using more costly fixtures and fittings, spurring demand advances in unit and value terms. Fittings demand will be also supported by increasing consumer interest in products that reduce water use and utility bills.

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Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

General

Macroeconomic Overview

Consumer Trends

Personal Income & Expenditures

Consumer Financing

Demographic Outlook

Building Construction

Residential Buildings

New Housing Units

Housing Stock

Bathroom Trends

Improvements & Repairs

Nonresidential Buildings

New

Improvements & Repairs

Other Transportation Equipment

Pricing

Historical Market Overview

Environmental & Regulatory Considerations

Plumbing Codes

Water Conservation Regulations & Standards

Toilet Fixtures

Shower Fittings

Lavatory Fittings

Drinking Water Quality

Americans with Disabilities Act

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