NEW YORK, February 14, 2014 – Today more than ever, parents look for toys that pull their children away from isolating electronic gadgets. Chicago-based Revell® — a worldwide hobby industry leader — now unveils two new groups of plastic model kits that have been created to keep kids (and all developing model builders) engaged in a fun, creative, authentic experience.New Revell Snap-Tite™ models have fewer than twelve total parts. Even six-year-olds can put them together in just minutes and begin to play! Featuring durable bodies and smooth, rolling wheels, the cars in this entry-level line include such popular titles as the all-new 2015 Ford Mustang. At last month’s North American International Auto Show in Detroit, and again at this month’s Chicago Auto Show, the Mustang earned raves from over 10,000 children who participated in Revell-sponsored Make ’n Take™ model building events.
Modelers who are ready to step up from snap assembly to using glue now have an easier option of their own: new Revell glue kits. They can develop the skills needed to succeed with glue and brush-on paints, without yet having to master delicate spray finishing techniques, or dealing with tiny parts. This new line will include the 2013 Camaro® ZL1™ and 2013 Challenger SRT8, and is packaged in window boxes to spotlight their attractively pre-finished car bodies.
“The plastic model category has been stagnant for decades,” Revell Vice President and General Manager Lou Aguilera Aguilera explains. “We set out to make the first model-building experience a more enjoyable experience so that kids and first-time modelers will want to repeat the activity and become passionate about this hobby.”
See the new Revell Model Kits at the Revell / Estes booth #5363 during the 111th American International Toy Fair, taking place February 16-19, 2014, at the Jacob K. Javits Convention Center in New York City. For more information about the show, visit ToyFairNY.com.
About Revell®
For over 65 years, Revell® a subsidiary of Hobbico, and its associated companies have offered a wide variety of model kits for every taste and age group in the hobby market. A consistent level of detail and accuracy assures every modeler that the kit they buy will be the most accurate representation possible of their favorite subject and confirms the fact that Revell® kits are the best value for the money. Revell® remains committed to the foundation of the brand: Interaction with quality products, authenticity of experience, and, above all, fun. So you can say, “I Made That!”™ For more information, please visit: revell.com.
About Hobbico® (Hobby Corporation of America)
Headquartered in Illinois, U.S.A., Hobbico is one of the largest radio-control and hobby product companies in the world – active not only in retail sales and wholesale distribution, but also in the product development, marketing and support for many popular exclusive manufacturers.
The company distributes a wide variety of hobby products from hundreds of manufacturers, including over 40 proprietary brands. Hobbico also exclusively represents a large number of international manufacturers in the United States. For more information, please visit: hobbico.com.